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World premiere of the new Mercedes E-Class Cabriolet at 2010 Detroit Auto Show

Positive signals underline the Mercedes-Benz presence at the 2010 North American International Auto Show. The highlight of the opening day today was the debut of the new E-Class Cabriolet, which is celebrating its world premiere in Detroit. The four-seater, year-round cabriolet completes the successful E-Class family and presents a world first in the shape of the AIRCAP® wind deflector, which considerably reduces air turbulence when the top is down. One further “eye-catcher” on the Mercedes stand is an automobile sculpture that uses a stunning approach to communicate the notion of the car as a new art form, and offers a glimpse of the future Mercedes design language. The stars of Detroit also include the new Mercedes-Benz SLS AMG, as well as the ML 450 HYBRID and the globally successful S400 HYBRID, which set benchmarks for efficiency in their segments and demonstrate the brand’s expertise in hybrid technology.

“The new E-Class Cabriolet offers unique driving pleasure for four people and I am certain that it will further strengthen our successful E-Class family, plus deliver even more emotional momentum to the brand,” said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars at the Mercedes-Benz press conference. “It is our stated objective to continue to expand the leading position held by Mercedes-Benz in the luxury segment – with new, stunning models and intelligent solutions for sustainable mobility that we have in the pipeline and will bring to market in quick succession.”

The success of this course is confirmed through positive sales development worldwide – in the last quarter of 2009, Mercedes-Benz was the fastest growing premium brand in the world and also the strongest German premium brand in the U.S. In December, Mercedes-Benz reported an increase of 8.2 percent compared with the same month the previous year, with sales of 20,000 vehicles making it the best monthly performance of 2009.

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